If you find yourself already in love, get the hell out of there.
I don't blame the male beings, it's simply their nature. Their love is limited by the amount of sex they have with the girl. They get sick of the girl after a certain number of sexual activity and they pretend to be the nice guy by telling you that they do not want their relationship to be about sex. They claim to do the 'right' thing which is to not have too much sex with you because they are afraid that they will get sick of you. They will say they love you too much to let sex be in control of their feelings.
So they are actually the nice guys.
FUCK LOGIC RIGHT?